New Product Introductions and Specials
We're constantly working on bringing you the hottest products at great prices. Check out our current specials below, and contact your representative for more information and pricing.
Your customers are playing it. Why aren't you selling it? Beer pong has grown into a mainstream industry representing $20 million in annual sales. 30 packs of Pong Beer Light paired with Pong Balls and Party Cups let you get in on the profits while your customers get in on the action. Read more...
Mike's rolls out four new flavors of it's harder line of FMBs. Both 8% ABV, the new flavors of Harder Lemonade — Limeade and Blueberry Lemonade — come in 16 oz. cans while the Harder Punch flavors — Grape and Orange Citrus — come in 23.5 oz. cans. Read more...
Lightning Lemonade, Roadhouse Tea and Spiked Cola round out the Jeremiah Weed line of PABs. 5.8% alcohol by volume, these drinks are not too sweet, not too carbonated and have a bite that's just right. Read more...
Light PABs is an extremely underdeveloped market segment, currently making up less than 3% of PAB sales. Mike's targets this opportunity with its Light Lemonade and Light Raspberry Lemonade products, available now. Read more...
Just in time for summer, Seagram's introduces its new line of lightly-carbonated Flavored Malt Beverages — Seagram's Escapes — available in smooth Mango and fruit-infused Sangria. Contact your representative for more information and pricing on the full line of Seagram's products.
Colt 45 joins the PAB market with Blast, 8% ABV. Available in four launch flavors — Blueberry Pomegranate, Strawberry Lemonade, Grape and Raspberry Watermelon — these exciting new beverages come in vibrantly-designed 23.5 oz cans and 7 oz. bottles. Read more...
After great 2010 sales in Milwaukee and Chicago, the Schlitz Classic 1960s Formula is planned for a nation-wide rollout in 2011. Schlitz plans to target the segment of weaker-tasting lager beers common today with the full-bodied and well-balanced formula that was the best selling beer of the 50s and 60s. Read more...
Year after year, Mike's seasonal Strawberry Lemonade performs well in the craft market (up 101.3% from the previous year). This year should be no exception, as customers return to a perennial favorite Read more...
Labatt introduces a refreshing new beer experience ... Blue Light Lime. This light-bodied beer has a balanced taste of 100% natural lime flavor, and is sure to be popular with consumers during the summer season. From start to finish, they'll experience a clean, refreshing balanced beer, perfect for any occasion. Read more...
All Star now carries craft brews from Vermont's Long Trail Brewing Company. Long Trail offers distinctive year-round brews and unique seasonals, so contact your representative now for what's currently available. Read more...
Samuel Smith's Organic Cider is here. This new offering from England's Samuel Smith is produced from organically-grown apples, and is a medium sweet cider that finishes with a slight tartness and acidity; a perfect way to end a summer evening. Contact your representative for more information and pricing.
